|Written by Mary Jo David
“Six of us gathered at Mr. Joe’s in Southfield this past Tuesday (2/25/14) for an STC/SM happy hour casual networking event. I met three technical communicators I didn’t know and caught up with two others whom I’ve met before. Enjoyed some good conversation on many topics. The one that stands out was the discussion about content management systems–what they are, who uses them, and how effective they are. Future casual networking lunches and happy hours are scheduled in March and April. Hoping to see some old friends and meet some new ones! See the schedule below. RSVP if you’ll be attending. That way we can make sure to have enough seating available, and we can notify you if something changes due to inclement weather, etc. At these events, attendees are responsible for purchasing their own food/beverages, but the camaraderie and conversation are free! – Friday, March 7, 2014: Networking lunch, 11:30-1:00, at Palm Palace, Carpenter Rd., Ann Arbor. RSVP by noon on Thursday, 3/6 to email@example.com – Wednesday, March 19, 2014: Networking happy hour, 4-6 p.m. at Doc’s Sports Retreat on Victor Parkway in Livonia (near I-275 and 7 Mile Rd.) RSVP by noon on Tuesday, 3/18, to firstname.lastname@example.org – Thursday, April 17, 2014: Networking lunch, 11:30-1:00, at Niki’s, 735 Beaubien (Greektown) in Downtown Detroit. RSVP by Wednesday, 4/16, to email@example.com – TBD: Another networking event for Detroit’s northern suburbs…stay tuned for date and place!”
Written by Tom Glennan
STC/SM members and friends who attend our program meetings come for a variety of reasons and that was indeed the case for the “The Brainiac Paradox” program on Thursday, Feb. 13, 2014. For example, I attended “The Brainiac Paradox” event because I was curious about how Mark Cornillie, the author of the book by the same title and the featured speaker, defined the term “brainiac” and wondered whether I qualified as one. Mark Lockwood, a chapter member and past president, half-jokingly told me that he attended to “find out why he has a job as a technical communicator.” I’m guessing that some guests came just for the food. But regardless of the attendees’ personal reasons for going, the brainiac event was a great opportunity for everyone in the room to hear about Mark Cornillie’s investigation into the world of individuals whose superior mental abilities don’t always make them successful in other areas of their lives.
Mark explained that the brainiac paradox he investigated involves people who demonstrate recognized genius but are often socially “atypical” or disadvantaged. He asked why some people excel in one area of their lives but not in others. He discussed how the individuals he studied strongly display the characteristics of the brain’s left hemisphere (they are often logical, analytical, mathematical, and organized) but seem to be severely lacking in the brain’s right-hemisphere traits (they are typically not intuitive, empathetic, emotive, or holistic). He gave examples of the impact this paradox had on these individuals’ performance in both personal and organizational settings, and how hard it was for them to relate to others in team or collaborative settings. (more…)
ANNOUNCING A NEW BATCH OF LOCAL “CASUAL” NETWORKING EVENTS:
Your local Southeastern Michigan chapter of STC is unveiling some new dates for upcoming casual networking events around the metropolitan Detroit and Ann Arbor areas. Some are lunches and some are happy hour events this time. Please RSVP in advance if you’ll be attending so we make sure to have enough seating available and so we can notify you if something changes. At these events, attendees are responsible for purchasing their own food/beverages, but the camaraderie and conversation are free!
- Tuesday, February 25, 2014: Networking happy hour, 4-6 p.m., at Mr. Joe’s, 26077 West 12 Mile Road, Southfield. RSVP by noon on Monday, 2/24 to firstname.lastname@example.org.
- Friday, March 7, 2014: Networking lunch, 11:30 -1:00, at Palm Palace, Carpenter Rd., Ann Arbor area. RSVP by noon on Thursday, 3/6 to email@example.com.
- Wednesday, March 19, 2014: Networking happy hour, 4-6 p.m., at Doc’s Sports Retreat on Victor Parkway in Livonia (off I-275 and 7 Mile). RSVP by noon on Tuesday 3/18 to firstname.lastname@example.org.
- Thursday, April 17, 2014: Networking lunch, 11:30 -1:00, at Niki’s, 735 Beaubien (Greektown) in Downtown Detroit. RSVP by Wednesday, 4/16 to email@example.com.
- TBD: Another networking event for Detroit’s northern suburbs…stay tuned for date and place.
FREE STC WEBINAR: USING STC RESOURCES TO FIND EMPLOYMENT
Presenter: Dr. Jackie Damrau
When: Tuesday, February 18, 2014
Time: 12:30-1:30 p.m., EST
To register, send an email to firstname.lastname@example.org
STC members will learn how to use STC website resources to help them in finding their ideal job. We start off by covering the “10 Tips to Your Ideal Dream Job” with the associated STC website resources used to supplement each tip. We then conclude by quickly walking through “4 Career Search Tips for What Not To Do” and the “80/20 Rule During Interviews.”
About Dr. Damrau:
Dr. Jackie Damrau is a Sr. Business Systems Analyst at CBRE. In her current role, Jackie models business processes and other department workgroup processes using BPMN modeling notation for determining workflow automation of existing paper-based processes or improving existing business processes. Jackie has more than 25 years of technical communication experience. She is a Fellow of the Society for Technical Communication (STC), member of the STC North Texas Lone Star chapter and the Instructional Design and Learning SIG, and the Book Review Editor for Technical Communication. Jackie’s past international positions have been as a SIG manager for the Instructional Design and Learning SIG; assistant SIG manager for the Management SIG; elected member of the Nominations Committee; and general manager of the STC International Summit Awards (2010-2012). Jackie enjoys reading literature, sociology, linguistics, and philosophy. Find her on LinkedIn (http://www.linkedin.com/in/jackiedamrau) or on Twitter (@damrauja).
Mary Jo David, STC-SM Membership Manager
The Detroit chapter of the International Association of Business Communicators has their annual communications award submission coming up soon. Click iabc online competition 2014 for more details.
What is your educational background? Why did you decide to pursue technical communication as a career?
I earned Bachelor and Master of Fine Arts degrees from the University of Michigan School of Art & Design in the 1970s. Soon afterward, however, when the “school of reality” hit home, I took a job as a documentation specialist with a computer services company. I found I was good at researching technical topics and explaining them to others. When the company’s documentation group added a training function, I jumped into that. I’ve been an instructional designer ever since — although I still consider myself a technical communicator above all. In fact, last year I earned the Certified Professional Technical Communicator (CPTC) designation from STC.
How long have you been a member of STC? In what STC positions have you served?
I’ve been a member of STC and the Southeastern Michigan chapter since 1982. Having gotten into the tech comm field more or less by accident, I had little idea of its professional development opportunities — until a co-worker told me about STC. I joined and discovered a whole new world of concepts, information, and people doing exciting thinking and work in the field. For most of the past 30 years I’ve been only a consumer of STC services. I was finally persuaded to give something back in 2012, when I agreed to be nominated as secretary of STC-SM. I’m currently serving my second term.
We were treated to a very interesting presentation on Tuesday, Jan. 14, 2014. Jon West, Director of Marketing and Opportunities for LC Technologies, Inc., located in Fairfax Virginia, was our speaker and demonstrator. He began the evening by setting up his eye-tracking device and software so that before the talk the attendees could experience first hand how this technology works.
In his presentation, Jon covered the history of eye-tracking as it applies to human-computer interaction. The technology was developed as far back as 1898 and some of Jon’s slides showed mechanisms that appeared almost like medieval torture devices! Jon discussed the evolution of this technology through the years and told us about the implications that it has for today. Among the applications that currently benefit from this technology are: marketing research, usability, and medical. Jon also predicted that this technology would be used in the future with robots, cell phones and other devices.
After the talk, Jon again demonstrated the eye-tracker device to the attendees who were interested in having their eye movements calibrated and then analyzed to show how they were interacting with what they saw on the monitor.
We thank Jon West for a very informative and fun presentation and we also thank Cengage Learning® in Farmington Hills for allowing us to use their facilities and for arranging for the food and drinks.
Author: Susan M. Weinschenk, Ph.D. Published: New Riders Berkeley, CA. April 2011. 256 pages.
[Source: This book was received as a prize at the World Usability Day 2013 meeting in Detroit.]
Adapted from reviews on Amazon.com with comments added by Sharon McDonnell
This appealing, short book brings together little nuggets of psychology, which the author makes immediately relevant to design decisions. The strength of this book is that the author cites more recent research about principles that you either thought you knew and were wrong, or that you thought you knew and were indeed right. (more…)
Written by Tom Glennan
The weather and driving conditions were far from ideal for the January 9th networking lunch at Panera Bread in Rochester Hills, but the hearty souls who braved the elements to share in a light lunch and good conversation found plenty to talk about between mouthfuls of hot soup and cookies.
At these networking events, besides the opportunity for networking and sharing war stories from the front lines of the technical communication battle, I look forward to hearing from our STC/SM members (and not-yet members) about their views of the chapter, particularly the value of chapter membership and the benefits that it can provide. So one of the things that I sought feedback about last Thursday was the program topics and speakers we’ve had in the recent past and that we’re planning for in the 2013-2014 program year. Many of the topics that members have asked for are related directly to day-to-day needs, such as information about tools like FrameMaker® and RoboHelp® by Adobe®, MadCap FlareTM, and XML, and strategies such as Agile and content management systems. But I was also reminded that there are other topics that members are totally unfamiliar with but would like to learn more about. (more…)
Come to see, touch, and learn about/or get updated on eye tracking. The speaker will cover the evolution and current state of eye-tracking technology, its broad uses which include medical, usability, and market research, and predictions for the future with robots, cell phones, and other devices.
Perhaps the most important reason eye tracking will play an ever more crucial role in human computer interactions is that our eye activity is driven by subconscious processes in our brain. By providing insights into cognitive brain activity, monitoring eye movements has significant potential to help programs interact with people in a more natural way.
About the Speaker
Jon West is the Director of Marketing and Opportunities for LC Technologies located in Fairfax Virginia. Over the last decade, Jon has directed company development efforts for several companies in the Washington DC metro-area, ranging from financial investment firms to high tech engineering companies. (more…)
Speaker: Michael Hamilton, VP, Product Evangelism @ MadCap Software
In this presentation we will cover the best practices in the following four
. Flare Project Architecture – What are your choices and how do you set up for success?
. Mike’s Three Favorite CSS Techniques – Making indents, lists, and figure captions easy
. Adding Video Content – Three important lessons learned over years of using multimedia files
. Publishing Options – From manual to fully automatic and the stops in-between